As gender norms have become increasingly blurred, the fashion and beauty industries have responded. All scents have the potential to be unisex, but fragrances that are designed to be gender neutral (neither overtly masculine nor overtly feminine) are a new trend among designer brands. There is no specific characteristic that defines a scent as intrinsically masculine or feminine, so wear a scent that feels right for you!
The Calvin Klein Revolution
After kicking-off the designer-jeans frenzy of the ‘70s, then dictating the way underwear was worn in the ‘80s, Calvin Klein revolutionized the fragrance industry with various lines of perfumes and colognes. He was the first to introduce unisex fragrances to the world. In 1994, Calvin Klein created CK One for both men and women. With its soft shoulders and broad body, CK One’s sleek and transparent bottle was designed to resonate with its consumers. Its fresh, citrusy scent was designed to appeal to all…not any one gender.
Break Down the Barriers Between Genders
Have you ever loved your significant others’ fragrance so much that you just wanted to wear it yourself? Try it! Born out of the millennials’ desire to move away from gender norms, this unisex movement may have influenced the fashion industry and fragrance wearers alike. So, feel free to express yourself and indulge in your own desires: spray on your partner’s perfume or cologne with confidence! Fragrance Room has a wide selection of gender-neutral scents especially for you!